DJI has officially confirmed the launch of its Avata 360, the company’s first 360-degree drone. It is set to be unveiled on March 26 at 5am PT, 8am ET, 12pm GMT, and 10pm AEST. This announcement comes after weeks of speculation sparked by mysterious teasers from the drone maker.
From Mystery to Confirmation
DJI’s marketing campaign started with a teaser that showed intense FPV flight footage through city views. It included fireworks, smooth camera movements, and unique “tiny planet” shots that hinted at 360-degree camera features. The company has now announced the drone as the “Avata 360.” They describe it as an “8K flagship 360° drone” with the tagline “Above It All, See It All.”
Technical Specifications and Features
The Avata 360 is DJI’s first step into immersive aerial capture. It combines 360-degree video with fast FPV flight abilities. Leaks suggest that the drone could have a dual-lens camera system. This system may record native 8K spherical video, allowing it to capture the entire surroundings of the aircraft while in the air.
One rumored feature is a rotating gimbal-mounted camera that can switch between two modes: a 360-degree mode with twin lenses pointing up and down for complete coverage, and a single lens mode with the camera facing forward like the traditional Avata 2. This flexibility would allow pilots to capture everything during flight and select the best angles during editing, or switch to conventional drone camera views.
Market Position and Competition
The Avata 360 will compete directly with the Antigravity A1 from Insta360-incubated startup, which launched in December as the world’s first true 360-degree consumer drone.
However, DJI offers important benefits to the market. It has a well-established range of accessories like motion controllers, goggles, and batteries that work with its current Avata lineup. The drone is likely to be priced competitively, possibly lower than the Antigravity A1, consistent with DJI’s usual pricing approach.
US Market Availability
There may be good news for US customers. Regulatory filings indicate that the Avata 360 received FCC certification in November 2025. This suggests it was registered ahead of the December 2025 deadline for FCC approval. This timing could allow the drone to reach US stores, despite ongoing political pressure and potential restrictions on DJI products in the American market.
Industry Implications
The Avata 360 builds on DJI’s Avata lineup, which has made FPV flying more accessible to mainstream pilots. If the drone delivers on its suggested capabilities, it could represent a significant moment for 360-degree aerial filmmaking, potentially bringing immersive video capture from a niche technique to mainstream content creation.
Full details about pricing, final specifications, and availability will be revealed at the March 26 launch event.
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